Communication and design services
1. What is the impact we are seeking?
2. How will we measure it?
3. Does it help people understand more clearly and make better choices?
4. Is it as simple as possible, but no simpler?
5. Have we understood and embraced all of the constraints?
6. What are the likely consequences, both intentional and unintentional?
7. Will this engage people and appeal to the heart, as well as the mind?
Source: David W Gray Aug 22, 2016
How easy is it to lead your users to do what you want them to do?
Usability testing focuses on measuring a website’s capacity to meet its intended purpose. We can help measure the usability, or ease of use, of a website or app.
Usability testing usually involves systematic observation under controlled conditions to determine how well people can use something for its intended purpose. However, often both qualitative and usability testing are used in combination, to better understand users’ motivations/perceptions, in addition to their actions.
Setting up a usability test involves carefully creating a scenario, or realistic situation, wherein the person performs a list of tasks using the product being tested while observers watch and take notes. Techniques popularly used to gather data during a usability test include think aloud protocol, co-discovery learning, and eye tracking.
Contact us if considering a usability test services.
Card sorting is a useful exercise for designing information architecture, workflows, menu structure, or web site navigation paths.
Card sorting sessions can go a long way towards organizing content beyond theory. It can show how users make use of the information. User-centric design increases customer satisfaction and that helps new and repeat business.
In essence, card sorting works as follows:
✓ Write down topics on an index card. Topics can be phrases, words, etc., and can be very specific or more general.
✓ Group them into piles.
✓ Collate the results, and make use of them when completing the information design.
We want to see what groupings of cards make sense. Please name each group of cards once we have grouped them.
It most important to speak out loud while working.
Contact us if considering an information architecture exercise.