How easy is it to lead your users to do what you want them to do?
Usability testing focuses on measuring a website’s capacity to meet its intended purpose. We can help measure the usability, or ease of use, of a website or app.
Usability testing usually involves systematic observation under controlled conditions to determine how well people can use something for its intended purpose. However, often both qualitative and usability testing are used in combination, to better understand users’ motivations/perceptions, in addition to their actions.
Setting up a usability test involves carefully creating a scenario, or realistic situation, wherein the person performs a list of tasks using the product being tested while observers watch and take notes. Techniques popularly used to gather data during a usability test include think aloud protocol, co-discovery learning, and eye tracking.
Contact us if considering a usability test services.