1. What is the impact we are seeking?
2. How will we measure it?
3. Does it help people understand more clearly and make better choices?
4. Is it as simple as possible, but no simpler?
5. Have we understood and embraced all of the constraints?
6. What are the likely consequences, both intentional and unintentional?
7. Will this engage people and appeal to the heart, as well as the mind?
Source: David W Gray Aug 22, 2016